You have a SOBI2 Directory with both category listings and a search page that serves up great results. Your directory may be of businesses, or products, or even people. Regardless of what you are listing in your SOBI2 directory, one thing is certain. You want people to browse multiple listings to make sure they get all the relevant information they need. But how can you encourage users of your directory to actually look at more entries? The trick is to keep the user on the page with all the category or search listings and load the details in a Shadowbox popup!